In today’s fast-paced world, digital marketing has become the backbone of successful businesses. Whether you're a startup trying to make a name for yourself or an established company looking to expand, digital marketing is essential to reach your

Introduction: Launching your new website just because you “feel” like you’re all set to do so may not be a very good idea yet! Planning SEO strategies for new websites before putting them out in the virtual domain

Technological advancement can be observed in every field. Artificial intelligence, voice search optimization, and SEO are ubiquitous. Most importantly, all SEOs experience high algorithm updates every week. Today, in the digital marketing 2022, these concepts have boosted growth

Digital Marketing Tools are a necessity for any business in today's digital age. Using digital marketing tools, businesses can connect with their customers through a variety of channels, including email, social media, and website design. Additionally, businesses can

Every business owner wants to boost brand awareness, drive more traffic and enhance more revenue. The best way to do that is by working collaboratively on your organic search enhancement efforts. Companies could only earn $2 of ROI

Marketers are always on the search for effective marketing strategies. In this context, most marketers find email and social media marketing to be extremely effective. So, the thought that Social Media Marketing Vs. Email Marketing, Which Is Better might arise

Most companies now recognize the importance of having a website as part of their marketing and business development arsenal. However, many still fail to realize what a powerful tool they can use to attract new customers and build

Nowadays, social media has become a trend as well as addiction among all age groups of both genders. Most probably if someone is not using any kind of social networking site like Facebook, Instagram, etc., he/she can be

Did you know that a whopping eighty-five percent of customers conduct research online? They do so to purchase the service or product of their choice. Besides, sixty-one percent of all organic traffic commences from a search engine. So,

There's no doubt that the COVID-19 pandemic has turned all of our world’s upsides down. Several industries have had to rethink their strategies, and while things never return to exactly how they once were, some things certainly can

What is a landing page? What's the importance of a landing page? I’m glad you asked, a landing page is the page on a website that internet users “land” on – very creative – when they click on

Podcasts can be a powerful marketing tool for marketers and content creators. Podcasting is one of the most popular trends in digital marketing, with an ever-growing number of listeners and viewers. The rise in popularity of podcasts has

In the current world where everything is digitalized things seem to be within just the touch of a finger. It seems to have opened new doors and changed the game altogether in the marketing sector as well. Digital

The marketing businesses has developed into a complex and universally incorporating substance offering players with a more extensive and surprisingly more extensive scope of alternatives and channels where they can reach and associate with purchasers on a worldwide

Thanks to this world wide pandemic COVID-19 that we have realised the need to be digital. Online learning, online marketing, online gaming, etc. have helped us all in fulfilling our needs at this time of crises. Social media

One thing that the pandemic has taught all of us is that anything can change at any point of time. The world is constantly changing because of the society that we live in. For example, the most basic

If you compare the various social media platforms, Facebook is one of the most popular social media platforms. As per reports, it now has over 2 billion monthly active users and 1 billion daily active users. Almost 65% of Facebook

Back in the days when we wrote letters and waited months for a single reply, the internet was still unheard of and phones meant telephones, advertising and marketing were sophisticated and costly ventures that only big corporations undertook.

The Covid-19 pandemic had startled the world with its unforeseen debut. Like on the snap of fingers, everything around the globe just flipped, even the highly advanced countries were forlorn. The impact was so grave and ominous that

In the internet era, the amounts of choices, options we are presented with, in almost every single thing, are innumerable. With that said, it is now more important than ever for you to figure out how to grow

From writing letters to sharing stories on instagram, we have come a long way! Today, every strata of the society, irrespective of age, knows about social media. At least one person in every household has a smartphone and

AI– Artificial Intelligence is taking over the world. No, we don’t mean they have seized control over humans and now humans are their slaves. What we mean is that it has established itself as a game-changer over many

Introduction What started as jokes and were merely meant as a form of light-hearted humour has now evolved to be one of the best ways for marketing almost any kind of product or service. Memes have surely come

Introduction With the COVID-19 pandemic hitting the world completely out of the blue, and the world’s most powerful economies finding themselves in danger, every single industry has been, affected by it too. It has become increasingly difficult for

Search engine optimization is a technique of employing organic and most searched keywords to direct organic and targeted population to your website. This technique is cost-effective and requires skill. Every website must have an effective blog with keywords

Content writing is the process of collecting information, planning, writing and editing the web content in a way that the information reaches the readers in an interesting yet useful way. It is mostly done for digital marketing purposes.

Digital Marketing has been a very interesting career option. Nowadays, we have seen a hike in the number of students opting to study the course. The course familiarizes us with the digital world and the benefits it possesses.Digital

In today’s fast-moving time, the new millennium’s individuals, as well as their preferences, are also changing. People are gradually spending less time in traditional media sources such as Television, Radio, Newspapers and are devoting more time towards the

  Social media has brought significant changes in our lives, from getting news updates to interacting with closed ones, it’s almost omnipresent. It is unavoidable, powerful and is here to stay. Social media has been growing exponentially since

  Content marketing is mainly a strategy adopted by marketers in order to attract a well-defined audience. Content marketing involves the creation of relevant and valuable content that helps the business of your company to grow by reaching

Hashtags are a solution to a number of issues, some of which are extremely crucial for the success of any campaign whatsoever. Hashtags make your content discoverable on any social media platform and promote interaction regarding your venture.

In today’s world with the increasing number of competitions in the market, it is said that on average a person is exposed to over 4000 pieces of advertisements in just one day. These advertisements can be from anything from posters,

Marketing has been a part of the world for as long as there have been goods and services sold. Culture has been shaped with savvy marketing and everyday products have been made into a cultural gesture through marketing

Now, the world is connected through digital networks. In every aspect of life, digitalization has made its imprint. Even we can reach any part of the globe with just one click or touch. The digital medium has also

Before jumping deep into the vision of influencer marketing and receiving some knowledge about its importance and the benefits or other adepts and shams we need to learn that exactly what is influencer marketing. If talking in rough

Before diving into the types of digital marketing, let us all be familiar with the phrase digital marketing. We all can get a rough idea from the word itself. And yes, whatever the lithe impression you can get

Having a business is hard when you are starting out, it becomes increasingly harder to gain a market share in a place that is already filled with established brands and companies. Only hard work, sincerity and perseverance does

Life without mobile phones is unimaginable these days. If we ponder deep, cell phones haven’t been around all that long. The early phones were made in the 1970s and were too bulky to carry around. It took another

Social Media has exploded into popularity from the time of its inception merely 20 years ago. It has become one of the biggest online industries with billions of active followers that use these mediums regularly. This huge user

Pay per Click or PPC is an advertising model in which the advertisers pay each time someone clicks on their online ads.  In simple terms, it’s a way of buying visits to a website.  Organically, it takes a

Mobile marketing is a broad term, consisting of mobile ads, campaigns, mobile website- just about any kind of marketing that is related to mobile. Mobile app marketing focuses on specific areas such as app promotions, customer engagement with

Advertising is the second oldest profession of Humankind. Throughout the millennia’s and centuries advertising industry has changed and adapted to any new medium that it has encountered such as Radio, Television and in recent history, The Internet. Internet

An E-mail has been there since the dawn of the internet and is one of the most popular services on the internet. In today’s time having a working e-mail address is a must and thus, this shows the

Whenever we need to find the bucket-list of ideas for something as important as choosing a career for ourselves, or as mundane as ‘What to wear to my friend’s party’, our only destination is the one and the

Social media has brought globalization to a whole new level and it holds more power than ever today. Social media has helped businesses, from local businesses to multinational corporations. It has become so popular that today we have

Overview - When we think of 'content' in digital marketing, the first & probably the only thing many pictures in mind is, 'write-ups' explaining the products or services which are hosted on websites as articles or blogs. But